Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
What's the purpose of your website?
Understanding in advance how your website will support your business will inform your website's design and content.
Planning your blog content
Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.
How to design your blog page
If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.
Do you give website visitors clear paths to follow?
To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
Your website design is an extension of you and your business
When a potential client approaches me about working together, the first thing I do is send out a questionnaire to get a sense of what the vision is for the website. The questionnaire includes practical questions about which features are needed, such as a blog, a calendar, a newsletter, and so on. But it also includes questions that elicit more thoughtful responses about what the personality of the business is and how the website will support that.