Hi, I’m Kerry

Designer and writer. Living my dream.

I offer full-service website design services for older women looking for an experienced, reassuring creative partner.

I’m a bit of a late bloomer

That’s why I love working with older women who are ready to live their dreams too. You may even be one of those women, making the world a better place through your kindness, your creativity, your knowledge, and your skills. Creating a website that carries the message of who you are and why you love what you do is a collaboration. You bring your heart and your vision. I’ll bring the creative and technical experience. Together we’ll create a website that’s in full bloom, showing all the goodness you have to offer.

It turns out all that life experience is serving me (and my clients!) well

In my late 50s, through good luck, great friends, and a hunger to try something new, I became a website designer. The assorted skills and interests developed over a lifetime turned out to be just the right fit for a website design career that fulfilled my longing to be creative and to help people.

Now I’m doing what I love as a Squarespace website designer

I spend my days learning about the businesses my clients run and the stories behind why they love what they do. And I become part of their story, helping them express their business lives through an amazing Squarespace website that wows their ideal clients.

CURIOUS ABOUT WHAT I DO?

I left a corporate job to live my creative dream

In the paid and volunteer jobs I’ve had over the years, I have always loved using words and images to inspire, support, or help others. I was in the publishing and software industries for over 35 years, but the corporate climate changed the longer I stayed. Project goals were no longer about producing accurate and complete information for our customers. Work became about making as much money for stockholders as possible, with speed and redundancy being the methods to achieve that.

The first step was escaping ordinary life to reset

I longed to feel freer to work in ways that felt more creative and meaningful, but didn’t know what that would involve. My husband and I reached our breaking points at the same time with our careers, shortly after our kids had moved out on their own. In desperation to find a new path, we made a bold move—quitting our jobs, selling our house in Massachusetts, packing up the cat and driving to Florida to buy an RV to live in for an indefinite amount of time. I now call that period “The Great Escape.”

The Great Escape begins

My Facebook travel diary became my creative outlet

The travel diary I posted on Facebook so our loved ones could track our whereabouts was the beginning of the creative inspiration I was longing for. With a strange wooden mascot named TikiMan that my son had discarded, I took photos and wrote about the places we visited and the things we were learning as we traveled around the country in our 27-foot home. After an amazing six months, my husband realized he needed a house without wheels and our bank account needed some income coming in. So we bought a small house in western Massachusetts and parked the RV.

Our travel mascot TikiMan documented our travels across the U.S. in our 27-foot home. (Some people thought we were traveling with a pet monkey!)

Then, by chance, I discovered that website design used all my skills

When a former coworker asked me for help with her website shortly after we stopped traveling, all my assorted experiences, interests, and talents lit up simultaneously. I realized then that website design was the way forward to a new career. It was all there: my knowledge of technology, a love and talent for graphic design and writing, an appetite for learning, and the desire to know the people I was helping.

I feel blessed to help amazing clients share their gifts

I love learning about the businesses that my clients run and the stories behind why they love what they do. As I started my business, I designed celebratory websites for friends and former coworkers who were themselves in their second acts—starting their own businesses or launching retirement passion projects. They referred their friends to me and over time other new clients found me through online searches.

With each new project and the changing landscape of website design and technology, I continue to learn and grow my technical, graphic design, and marketing knowledge. But from that first website project to today, what brings me joy remains the same—designing custom websites for people who have something special to share with the world.