Using Adobe Stock images with your website
I am an Adobe Creative Cloud customer, which gives me access to Photoshop, photo-editing software that offers many options for creating images for web and social media sites. I've decided to invest in a supplementary subscription to Adobe Stock photos to allow me to choose ten licensed images that I can download and use in my personal and professional postings. It's going to be fun to have access to a lot of beautiful, professional images and illustrations. To find out more about Adobe Creative Cloud, go to http://www.adobe.com/creativecloud.html.
[Update July 2020] I used Adobe Creative Cloud for about a year, but found two sites where I could find photos that were free for commercial use and have been happy with those. See my two blog posts:
Optimized photos load more quickly and improve SEO (search engine optimization) for your website, without sacrificing quality. Techniques for optimization include resizing and compressing the photo to reduce the file size while maintaining sharpness and clarity.
Adding links to your website gives people a convenient way to learn more about a subject that interests them. Links can be built into text, buttons, or images. Learn more about the guidelines I go by when deciding which type of link to use.
Whether your website is new or has been around a while, decluttering the content to encourage visitors to browse is always a good idea.
Whether you design your website on Squarespace or some other platform, you’ll be making color choices that are unified and compatible across your website, from the text to the buttons to the colors in the images. Designers call these color choices a color palette. Here’s how I simplify color selections for my clients.
Like the receptionist and reception area in an office, the Home page is the greeting area that needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.
Squarespace assigns every new website a built-in domain, a Site ID, that ends with “squarespace.com.” I recommend changing the random ID Squarespace assigns to be something you’ll remember.
To stretch and expand the background image to the top of your website, change the site header color style to Adaptive. The site header then becomes transparent so the background image shows behind the navigation text.
The clickable image that shows up on social media posts is called a link preview image. In Squarespace and other website editors, you can designate a specific image to show up when you share a website page on Facebook, LinkedIn, or Twitter/X.
Understanding in advance how your website will support your business will inform your website's design and content.
The aspect ratio of an image is its width relative to its height. Understanding aspect ratio helps you design your pages with images that look attractive and well-matched. Aspect ratio choices can also help with planning and choosing images you’d like to use on your website.
As a Squarespace Circle Member, I bring lots of benefits to my clients’ projects through the supportive professional community I belong to. As my client, you also get direct benefits I pass on to you, like an extended 6-month trial period and 20% off your first annual purchase.
Being able to preview your website live without logging out of Squarespace is a convenience for testing and proofreading before you launch.
You can add a Social Sharing image to Squarespace to be shown as a link preview for your website when you share a URL on Facebook, LinkedIn, and Twitter. The size of 1200x628 pixels works best for those platforms. You can also set custom images for specific website pages or blog posts to draw extra attention to them.
Squarespace and Square are two different companies. They both support online stores, so it can be confusing when you are doing research about getting your business online. Squarespace is my favorite website builder, so this blog post will explain how it’s different from the company called Square.
A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.
Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.
One of the first decisions you'll make with a new website is the choice of typefaces, especially those used as display accents throughout your site, such as the Site Title and Headings. Your website probably includes typefaces that suit the design template you chose, but if you would prefer another typeface, there are many to choose from.
Kerry A. Thompson
You don’t need a big agency to get your website done. You just need the one right person. I offer Squarespace website design and content development services for creatives, coaches, and healers. Learn more in a free 30-minute consultation.