Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
What’s the difference between a personal and business Google account?
I recommend starting your business with a Google Workspace Business account so your business email address includes your domain name. But a personal Google account can be useful for many everyday tasks. In this blog post, I cover how the two types of accounts differ.
Remove the “www” from your website domain
You can remove the "www" to shorten your website URL to make your website name more visible. You can do this with a primary domain registered with Squarespace or one registered with a third party.
What's the purpose of your website?
Understanding in advance how your website will support your business will inform your website's design and content.
What’s a branded email address (and do you need one)?
A branded email address has your domain name after the @ sign. It’s a good idea to pay for email hosting services that use your domain name. It looks more professional and is less likely to be seen as spam.
Redesign your website by evaluating and improving it first
The steps for redesigning a website are similar to creating a new website. You can save a little time re-using some text and images, but you’ll also write new text, add new images, and possibly change the navigation.
From 0 to website in 10 easy steps
If you have never had a website or have only created a website on your own without help, this blog post will explain the steps my clients and I take to go from our first talk to a finished website that helps their businesses shine online.
What's the personality of your healing business?
I came across an article about developing a "brand" for your healing business that echoes much of what I think about as I'm helping small businesses plan the design of a new website. Your business "brand" is who you are and what you have to offer as a healer. The colors, images, and text you add reflect what you have to share with clients as you help them on a healing journey.
Your website design is an extension of you and your business
When a potential client approaches me about working together, the first thing I do is send out a questionnaire to get a sense of what the vision is for the website. The questionnaire includes practical questions about which features are needed, such as a blog, a calendar, a newsletter, and so on. But it also includes questions that elicit more thoughtful responses about what the personality of the business is and how the website will support that.