Kerry’s Blog

When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.

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Wait. Do you REALLY need a website?

Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.

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Here’s the easy way to choose colors for your website

Whether you design your website on Squarespace or some other platform, you’ll be making color choices that are unified and compatible across your website, from the text to the buttons to the colors in the images. Designers call these color choices a color palette. Here’s how I simplify color selections for my clients.

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The one time you must use a transparent .png image

As a rule, you should use images that use the .jpg format on your website. However, if you need the special effect of a background color or image showing through an image placed on top, you’ll need to use a transparent image saved in .png format.

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How colors and images express your website's personality

The personality of a website comes across with the choice of three design elements: images, colors, and typefaces. In this blog post, you’ll see examples of how the choices of images, colors, and typefaces help define the website personalities their owners wanted to express.

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