Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
Why the Home page is the most important page of your website
Like the receptionist and reception area in an office, the Home page is the greeting area that needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.
How to show a background image behind your site header
To stretch and expand the background image to the top of your website, change the site header color style to Adaptive. The site header then becomes transparent so the background image shows behind the navigation text.
Six website words you need to know
As I worked with clients, I noticed there were six words that came up in questions to me during our consultations: domain, web host, website, page, SEO, and navigation. Becoming familiar with these website components and how they work together helps you manage and maintain a healthy website for your business.
The one trick to starting a Squarespace website
When you get started with Squarespace, you are faced with a design decision before you even provide a domain name or a credit card number. As I browsed through many templates in doing work for clients, I started to realize that there was one design decision about the banner image that narrows down template choices right away.
Do you give website visitors clear paths to follow?
To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
Choosing a design based on where the navigation text falls
Whenever I start working with a client, I ask the client to make one or two decisions to narrow down the design choices. The first decision I ask clients to make is to choose a large image that goes the full width of the page or choose a narrower image with some "breathing room" on either side. If they prefer a wide edge-to-edge image, there's a second decision. Do they want the navigation text to appear above the image or within the image? Making that second decision narrows down design template choices to just a few.