Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
The three types of website links and how to use them
Adding links to your website gives people a convenient way to learn more about a subject that interests them. Links can be built into text, buttons, or images. Learn more about the guidelines I go by when deciding which type of link to use.
5 ways to declutter your website
Whether your website is new or has been around a while, decluttering the content to encourage visitors to browse is always a good idea.
Here’s the easy way to choose colors for your website
Whether you design your website on Squarespace or some other platform, you’ll be making color choices that are unified and compatible across your website, from the text to the buttons to the colors in the images. Designers call these color choices a color palette. Here’s how I simplify color selections for my clients.
Why the Home page is the most important page of your website
Like the receptionist and reception area in an office, the Home page is the greeting area that needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.
Changing the built-in Squarespace domain to something you’ll remember
Squarespace assigns every new website a built-in domain, a Site ID, that ends with “squarespace.com.” I recommend changing the random ID Squarespace assigns to be something you’ll remember.
What's the purpose of your website?
Understanding in advance how your website will support your business will inform your website's design and content.
What’s the aspect ratio of an image and why should you care?
The aspect ratio of an image is its width relative to its height. Understanding aspect ratio helps you design your pages with images that look attractive and well-matched. Aspect ratio choices can also help with planning and choosing images you’d like to use on your website.
Why you should hire a Squarespace Circle Member designer
As a Squarespace Circle Member, I bring lots of benefits to my clients’ projects through the supportive professional community I belong to. As my client, you also get direct benefits I pass on to you, like an extended 6-month trial period and 20% off your first annual purchase.
How to check your website without logging out of Squarespace
Being able to preview your website live without logging out of Squarespace is a convenience for testing and proofreading before you launch.
What’s the difference between Squarespace and Square?
Squarespace and Square are two different companies. They both support online stores, so it can be confusing when you are doing research about getting your business online. Squarespace is my favorite website builder, so this blog post will explain how it’s different from the company called Square.
What to include in your website footer
A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.
My 10 favorite text tips for Squarespace (and other) websites
Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.
Finding your website’s perfect type
One of the first decisions you'll make with a new website is the choice of typefaces, especially those used as display accents throughout your site, such as the Site Title and Headings. Your website probably includes typefaces that suit the design template you chose, but if you would prefer another typeface, there are many to choose from.
Spacers: Your Squarespace website's invisible super power
Spacers are invisible design elements that add blank space to any part of a website page. I call them a website super power because they are incredibly useful for adding space around elements on a page.
Contact form, Email signup form...what's the difference?
Two kinds of forms are common on websites: a Contact form and an Email signup form. Each form has its own purpose. To plan which forms will go on your website, it’s helpful to understand how each form is used as an interactive tool for collecting information from your website visitors.
9 tricks for your Squarespace text blocks
Understanding how text blocks work in Squarespace and how they interact with design blocks will help you shape your pages the way you want with indents, margins, columns, and more.