Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
Helpful headings are good for your readers and for SEO
Writing, styling, and placing headings on a website page takes planning and intention. Use readable headings with just one Heading 1 per page and then Heading 2 and 3 as needed to outline the content.
Blogging to social media from Squarespace
Squarespace lets you promote your blog post automatically on your connected social media accounts through the Share settings for the post.
My 10 favorite text tips for Squarespace (and other) websites
Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.
How to write a blog post
As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.
Commas, choices, and decisions
When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.
7 ways a blog improves your SEO
Adding a blog to your website and keeping it updated is a great way to publicize your business. Search engines like Google reward websites that produce fresh content. Employing SEO best practices to add keywords to your blog posts increases the likelihood that potential customers will find you in online searches.
Avoid these 11 mistakes with your website text
Keep the text on your website looking professional and easy to read by avoiding these text mistakes.
Tighten line spacing with this keyboard shortcut
Need to create short lines of text with tighter line spacing between them? There’s one simple trick that you can use on your keyboard to force website text to the next line without creating a new paragraph.
How to write an About page that appeals to your ideal clients
One of the first pages you create for your website is the About page. It helps customers put a face and a story to the person behind the website. You don't need to be intimidated by the prospect of what to write. Think of it as a reply to "What do you do?" when someone asks you that question at a party.
Start with plain text for easier website updates
If you add text to your website by copying text from other sources, such as email, word-processing documents, online articles, and social media, it's important to convert the text to plain text before pasting it into your website. Squarespace provides a convenient way to convert copied text to plain text directly from the website editor.
Three keyboard shortcuts for fixing your text bloopers
We all make mistakes while we’re typing text on our websites—in sentences, headings, and form fields. There are a few keyboard shortcuts that are handy to know about to remove text quickly. These shortcuts also work for correcting text in social media posts, documents, emails, and other online communications.
The apostrophe: It's important to know its usage
I’ve seen enough misuses of the handy apostrophe lately that I decided to devote a blog post to the dos and don’ts of using apostrophes.
The 5 questions your Services page should answer
Service-based businesses usually have one or more pages that describe the services they offer. They should also provide enough information for people to take the next step toward hiring you.
Poor grammar on your website may be costing you
The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also.
How to ask others to toot your horn
The importance of posting testimonials on your website has been on my mind lately. Clever ads and slick marketing just can't take the place of testimonials. Nice words from real people serve to reassure people to take the next step of contacting you for a consultation or attending your upcoming event.
The two keyboard shortcuts I can't live without
There are two keyboard shortcuts that I use today on both my PC and my Mac whose heritage can be traced back to those early days when keyboards still ruled and the mouse had yet to be invented. it occurred to me recently that people who got their start in technology in the post-mouse era may not know how handy these shortcuts are.