Kerry’s Blog

When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.

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Wait. Do you REALLY need a website?

Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.

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How to archive a page in Squarespace

Whether you want to archive a page for posterity or for your future use, here are the instructions for properly archiving the page without causing 404 Page Not Found errors on your Squarespace website.

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What to include in your website footer

A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.

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How to write a blog post

As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.

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Planning your blog content

Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.

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Commas, choices, and decisions

When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.

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How to design your blog page

If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.

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