Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
Wait. Do you REALLY need a website?
Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.
How to archive a page in Squarespace
Whether you want to archive a page for posterity or for your future use, here are the instructions for properly archiving the page without causing 404 Page Not Found errors on your Squarespace website.
How to check your website without logging out of Squarespace
Being able to preview your website live without logging out of Squarespace is a convenience for testing and proofreading before you launch.
What to include in your website footer
A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.
My 10 favorite text tips for Squarespace (and other) websites
Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.
How to write a blog post
As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.
Planning your blog content
Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.
Commas, choices, and decisions
When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.
How and why to add PDFs to your Squarespace website
PDFs are a useful addition to your Squarespace website if you want to provide information that isn’t for general use or is too lengthy to add to a website page.
Avoid these 11 mistakes with your website text
Keep the text on your website looking professional and easy to read by avoiding these text mistakes.
Tighten line spacing with this keyboard shortcut
Need to create short lines of text with tighter line spacing between them? There’s one simple trick that you can use on your keyboard to force website text to the next line without creating a new paragraph.
How to design your blog page
If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.
The three types of website links and how to use them
Adding links to your website gives people a convenient way to learn more about a subject that interests them. Links can be built into text, buttons, or images. Learn more about the guidelines I go by when deciding which type of link to use.
Redesign your website by evaluating and improving it first
The steps for redesigning a website are similar to creating a new website. You can save a little time re-using some text and images, but you’ll also write new text, add new images, and possibly change the navigation.
The apostrophe: It's important to know its usage
I’ve seen enough misuses of the handy apostrophe lately that I decided to devote a blog post to the dos and don’ts of using apostrophes.
Do you give website visitors clear paths to follow?
To guide website visitors from being mildly interested in what you are offering to becoming clients and, ideally, your biggest supporters, your website needs clear paths to encourage them to take the next step.
From 0 to website in 10 easy steps
If you have never had a website or have only created a website on your own without help, this blog post will explain the steps my clients and I take to go from our first talk to a finished website that helps their businesses shine online.