Kerry’s Blog

When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.

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Wait. Do you REALLY need a website?

Everyone tells you that you must have a website, but do you? Learn some of the ways you can promote your business without a website, either temporarily or permanently.

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How to write a blog post

As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.

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Planning your blog content

Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.

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Commas, choices, and decisions

When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.

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7 ways a blog improves your SEO

Adding a blog to your website and keeping it updated is a great way to publicize your business. Search engines like Google reward websites that produce fresh content. Employing SEO best practices to add keywords to your blog posts increases the likelihood that potential customers will find you in online searches.

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Start with plain text for easier website updates

If you add text to your website by copying text from other sources, such as email, word-processing documents, online articles, and social media, it's important to convert the text to plain text before pasting it into your website. Squarespace provides a convenient way to convert copied text to plain text directly from the website editor.

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Three keyboard shortcuts for fixing your text bloopers

We all make mistakes while we’re typing text on our websites—in sentences, headings, and form fields. There are a few keyboard shortcuts that are handy to know about to remove text quickly. These shortcuts also work for correcting text in social media posts, documents, emails, and other online communications.

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How to design your blog page

If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.

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Poor grammar on your website may be costing you

The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also. 

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The two keyboard shortcuts I can't live without

There are two keyboard shortcuts that I use today on both my PC and my Mac whose heritage can be traced back to those early days when keyboards still ruled and the mouse had yet to be invented. it occurred to me recently that people who got their start in technology in the post-mouse era may not know how handy these shortcuts are.

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To blog or not to blog?

A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.

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Stop struggling. Start your website.