Squarespace and Square are two different companies. They both support online stores, so it can be confusing when you are doing research about getting your business online. Squarespace is my favorite website builder, so this blog post will explain how it’s different from the company called Square.

If you only sell a few gift certificates per year, adding a page with a PayPal Buy Now button for purchasing can be a low-cost way to add gift certificate sales to your website.

Have you ever wished that you could take customers back to your website automatically after they make a payment through a PayPal button on your site? It turns out it’s not only possible, but it only takes a little extra planning and web design time.

Use the Button Tool with a free PayPal business account to generate code that creates a custom Buy Now button for your website.

Taking the time to add a note to your invitation to connect to someone on LinkedIn improves the chances of the invitation being accepted. Adding information about how you know the person or mutual connections you have builds trust.

A footer is the last section of information at the bottom of a website page. Use this valuable area to show contact information, add links to website pages, and ask visitors to take action on their way to becoming loyal customers.

Use the Facebook Like Button Configurator to generate code to add a Facebook Follow button on your website.

Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.

Images play a role in improving your website's search rankings. Using file names and image properties strategically on your Squarespace website to include possible search words is a good practice for improving the search rankings of your website.

One of the first decisions you'll make with a new website is the choice of typefaces, especially those used as display accents throughout your site, such as the Site Title and Headings. Your website probably includes typefaces that suit the design template you chose, but if you would prefer another typeface, there are many to choose from.

Spacers are invisible design elements that add blank space to any part of a website page. I call them a website super power because they are incredibly useful for adding space around elements on a page.

With so many people looking for information on their smartphones, it's critical that your website employs a responsive design. A website that has a "responsive design" responds to the screen size of the reader’s device and narrows or widens pages so information fits the width of the device. Before you consider a website page ready to publish, check the page with the Mobile preview feature so you can see the page as a cell phone user will see it. 

A branded email address has your domain name after the @ sign. It’s a good idea to pay for email hosting services that use your domain name. It looks more professional and is less likely to be seen as spam.

I've found Squarespace Support very helpful over the years. I contact them for both technical questions and advice. I learned early on that it is much faster to get their focused expertise to get over a hurdle or to avoid prolonged research. Being prepared to get the most out of your Live Chat helps you get the answers you need quickly.

I used the free version of MailChimp for several years and found it easy to use. I now use MailerLite because it allows a Welcome letter automation sequence that MailChimp no longer offers on the free plan. Still MailChimp is a good choice for small-business owners who want to add a newsletter to their site without the monthly cost of an email marketing plan if they only need to send new subscribers a single Welcome letter.

I recommend moving your website presence to Squarespace from older, hard-to-maintain website hosting/building platforms. For this reason, a moved website is a new website on Squarespace for my clients. Learn more in this post about how I work with clients and the different steps involved.