Kerry’s Blog
When I create websites for my clients, we work in a collaborative way so they’re learning about what websites are, how they work, and how to update them. These blog posts answer many of the questions my clients have as we work together. I hope you find this information helpful too.
How to connect your blog or website page to a link preview image
The clickable image that shows up on social media posts is called a link preview image. In Squarespace and other website editors, you can designate a specific image to show up when you share a website page on Facebook, LinkedIn, or Twitter/X.
Best practices for creating a Social Sharing image
You can add a Social Sharing image to Squarespace to be shown as a link preview for your website when you share a URL on Facebook, LinkedIn, and Twitter. The size of 1200x628 pixels works best for those platforms. You can also set custom images for specific website pages or blog posts to draw extra attention to them.
Blogging to social media from Squarespace
Squarespace lets you promote your blog post automatically on your connected social media accounts through the Share settings for the post.
Take the time to add a note to your LinkedIn Connect invitation
Taking the time to add a note to your invitation to connect to someone on LinkedIn improves the chances of the invitation being accepted. Adding information about how you know the person or mutual connections you have builds trust.
Get Facebook Follows from your website
Use the Facebook Like Button Configurator to generate code to add a Facebook Follow button on your website.
You're the boss, so be the boss of your time too
After reading an article about self-employment time management, I started keeping a log of how I was spending my time on marketing and educational activities related to my website design business. Now I am much more deliberate about how I spend my time online and I've narrowed down my business-related social media focus to a few platforms.
You need a website like you need a coat rack
A coat rack is a central location in your house where all the coats, hats, and scarves are kept. It's a meeting place for all of that outdoor apparel. A website is like a coat rack that organizes all the marketing apparel for your business: your About Me information, your Services descriptions, testimonials, photo galleries, product pages, blog posts, a contact form, and links to social media accounts. So what are you waiting for? Get that long-postponed website designed and launched. After all, your home (page) is where you hang your hat.
Where do your potential customers hang out online?
I use social media for my website design business to establish my expertise and promote my business, to get ideas from others in my field or related fields, and to inspire or share information with my potential or current small-business clients. I do my best to post on a few social media channels several times a week. I create original posts and I also share helpful posts from others in my industry. I researched where my potential customers are spending time online and now focus on posting in those locations.
Only 2% of your Facebook followers will see your posts
I attended a webinar about using Facebook and Instagram for my small business. I learned several helpful tips that will guide me to using my time wisely on social media.
Reconnecting my website’s social media feed
Squarespace makes it easy to keep the social media feed blocks on your website in sync with the postings you've updated or deleted on your social media accounts. No need to worry; your website can keep up with your social media missteps.
Creating images to post on Instagram from my computer
It’s convenient that Instagram now allows you to post images from your computer as other social media networks do, not just your phone.
Connecting Facebook and Squarespace if you have personal and business pages
To set up blogs to be published to your Facebook business page, use the page as your "Push Target." When you choose to cross-publish a new blog posting to Facebook, it will automatically be posted on your business page.