How to write an About page that appeals to your ideal clients
One of the first pages you create for your website is the About page. Don't be fooled into thinking they're old-school. About pages serve the important purpose of telling your customers who you are in the context of why you are the right person for the job. They help customers connect a face and a story to the person behind the website.
You don't need to be intimidated by the prospect of what to write either. Think of it as a reply to "What do you do?" when someone asks you that question at a party. Here are some guidelines:
Make the text sound like you, as if you were in a conversation with someone
Briefly describe how your experience or credentials support what your business offers using jargon-free language
Include a picture of yourself looking friendly and approachable
Include a few strong testimonials or recommendations from others (or add them later when you have them)
What about you? Are you ready to write your About page? Here are some more examples and ideas to inspire you.
Are You Making These 7 Mistakes with Your About Page?
15 About Us & About Me Pages + Templates to Make Your Own
Here’s the About page on my website.
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Whether your website is new or has been around a while, decluttering the content to encourage visitors to browse is always a good idea.
Like the receptionist and reception area in an office, the Home page is the greeting area that needs to contain enough cues to reassure visitors that they're in the right place and give them guidance about how to find what they need and what to do now that they're there.
Whether you want to archive a page for posterity or for your future use, here are the instructions for properly archiving the page without causing 404 Page Not Found errors on your Squarespace website.
Squarespace assigns every new website a built-in domain, a Site ID, that ends with “squarespace.com.” I recommend changing the random ID Squarespace assigns to be something you’ll remember.
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Here are my 10 favorite text tips to help you create a modern and professional-looking website on Squarespace or any other website platform.
As I worked with clients, I noticed there were six words that came up in questions to me during our consultations: domain, web host, website, page, SEO, and navigation. Becoming familiar with these website components and how they work together helps you manage and maintain a healthy website for your business.
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As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.
Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.
Understanding how text blocks work in Squarespace and how they interact with design blocks will help you shape your pages the way you want with indents, margins, columns, and more.
When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.
Kerry A. Thompson
You don’t need a big agency to get your website done. You just need the one right person. I offer Squarespace website design and content development services for creatives, coaches, and healers. Learn more in a free 30-minute consultation.