The clickable image that shows up on social media posts is called a link preview image. In Squarespace and other website editors, you can designate a specific image to show up when you share a website page on Facebook, LinkedIn, or Twitter/X.

You can add a Social Sharing image to Squarespace to be shown as a link preview for your website when you share a URL on Facebook, LinkedIn, and Twitter. The size of 1200x628 pixels works best for those platforms. You can also set custom images for specific website pages or blog posts to draw extra attention to them.

As you start a blog, first determine the focus of your blog. Then choose topics that are relevant and that are in your area of expertise. Blog posts can contain text, images, videos, links to other blog posts, links to podcasts, and personal or creative endeavors. Each blog post adds content to your website and gives you cumulative client-attracting and SEO benefits.

Before you can choose individual topics to write about in your blog, first define the strategy for your blog as a whole. Knowing who your audience is and what they want to know will be the foundation for the content. It will also help you choose topics that fit the goals of your blog.

When you were in school, did you learn to put that extra Oxford comma in your lists? The choice is up to you, the style guides tell us, but to help your readers, keep your decision consistent throughout your website, your blog posts, and your social media.

Adding a blog to your website and keeping it updated is a great way to publicize your business. Search engines like Google reward websites that produce fresh content. Employing SEO best practices to add keywords to your blog posts increases the likelihood that potential customers will find you in online searches.

Whether you want to add a little emphasis or a bit of lightheartedness to your website, emojis give you another choice for adding a graphic touch that stands out.

Keep the text on your website looking professional and easy to read by avoiding these text mistakes.

Need to create short lines of text with tighter line spacing between them? There’s one simple trick that you can use on your keyboard to force website text to the next line without creating a new paragraph.

If you add text to your website by copying text from other sources, such as email, word-processing documents, online articles, and social media, it's important to convert the text to plain text before pasting it into your website. Squarespace provides a convenient way to convert copied text to plain text directly from the website editor.

If you are starting a blog for your website or adding one to an existing website, it’s helpful to review your choices for your blog page’s design. Most websites, including those on Squarespace, can include a blog.

I’ve seen enough misuses of the handy apostrophe lately that I decided to devote a blog post to the dos and don’ts of using apostrophes.

The words on your website are as important as the images. They tell a story about you, your work, and your customers. If you rush to publish your website pages and blogs without proofreading, those missed grammar and spelling mistakes can lead visitors to question if you will rush through your customers' work also. 

A blog has many benefits for increasing traffic to your website and improving SEO. But if you don’t love writing, there are alternatives.

To set up blogs to be published to your Facebook business page, use the page as your "Push Target." When you choose to cross-publish a new blog posting to Facebook, it will automatically be posted on your business page.